No matter if on-line or in keep or equally merged, we are searhing for fantastic creativeness and effectiveness.
The immediate rise of Synthetic Intelligence – it impacts Pretty much everything, past not the very least PR & Comms. But which campaign, which job genuinely utilizes AI in communication in a means that goes past the sounds, the hype, the usual? In this particular classification the EEA honours a winner that's paving the best way for all of us in making use of AI in Comms.
Aliseda Inmobilaria released its positioning "if you can aspiration it, we can find it. Aliseda needed to demonstrate that it may possibly continue to keep its guarantee and set itself towards the exam by looking for the toughest dreams to uncover: small children’s goals. Aliseda researched what the houses of children’s desires.
Rai Perform, The brand new “a single quit shop” for non-linear Italian users, is the results of the challenge taken up by RAI to ensure that it stays central and pertinent Later on variety of contents that include TV, now ever more very likely to become a digital terminal, just like the monitor of a Smartphone, Computer or Tablet
We've invited inspiring men and women from all over the entire world to share their visions for a far better and even more sustainable planet in a shocking surround
This EEA classification celebrates initiatives demonstrating determination to fostering a more inclusive Modern society, place of work, or Group by means of effective and impactful communication approaches.
After a period of depression the eighty two yrs outdated composer Mitzi Amoroso put with each other a firm made by fourteen Children with whom she brought on stage a musical completely sung and performed Reside by the minimal Solid, Together with the goal to gather money to help people with psychologic diseases.
A short online video, a website relay along with a hashtag were the most crucial constructing blocks. By using the power of networks (other organisations and personalities were being invited to join and share the information) we managed to build access much further than our very own channels.
Staying the spouse to retail, on the net more info Market eBay is driving its digitalization. The brand new regional & digital initiative permits metropolitan areas to construct a presence for local retail on eBay and empowers sellers to begin their on line experience promptly.
4 - seven February 2025
The united kingdom has amongst the bottom battery recycling costs in Europe. Duracell was effectively put to guide the industry in driving favourable modify, but it absolutely was crystal clear they necessary to teach a standard recycling consciousness plan.
To entice people into the one hundred decades aged Parken Zoo, and at the same time teach them about endangered animals, we produced Digimals – globe’s initial Augmented Reality (AR) working experience for smartphones with uniquely advanced fantasy animals that may only be considered at the Zoo.
To appeal to additional overseas visitors to downtown Eindhoven, we launched an influencer campaign where we invited several bloggers from all throughout Europe. For twenty-four several hours they submerged them selves into the ‘Eindhoven encounter’.
With a clear focus on dialogue and digital communication, Deutsche Telekom has positioned by itself as a pacesetter of change in corporate communications.